In 1989, the average age of a customer at Joe Field's comic book store in Concord was 18. Today, it's almost 30. Moreover, Field estimates that buyers under 18 account for less than 20 percent of his sales.

This entry was posted on Wednesday, February 28th, 2007 at 7:22 am and is filed under Misc. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.